Grammy-winning superstar Ciara joined the world’s most electrifying celebration, immersing herself in the heart of Trinidad Carnival in a cultural experience powered by Pronghorn and Ten To One Rum. Her presence at the historic festival — a centuries-old beacon of Caribbean culture and global creativity — not only highlighted her love for the region but elevated Carnival to a global stage, blending music, heritage, and diverse entrepreneurship into a singular moment of cultural pride.

Draped in a custom teal, gold, cream and green costume created by Trinidadian designer Rhion Romany, Ciara crossed the stage with SPIRIT Mas Band, dancing alongside thousands of masqueraders and revelers who flock to Trinidad each year for Carnival’s unmatched energy and artistry. From the paint-splattered streets to the grand parade’s vibrant spectacle, she celebrated shoulder-to-shoulder with locals and visitors alike — raising a glass of Ten To One Rum in tribute to the culture and creativity that define the festival.

“There is nothing like the energy of Trinidad Carnival – it’s pure magic. From the music to the people to the history behind it all, this celebration is a powerful expression of culture and joy,” said Ciara, Grammy Award-Winning Music Artist and Co-Founder of Ten To One Rum. “Being here, dancing in the streets, and raising a glass with Ten To One and Pronghorn, I feel the heartbeat of the Caribbean in every moment. It’s an honor to experience and celebrate this incredible tradition.”

Trinidad Carnival is more than a party — it is a cultural phenomenon rooted in freedom, expression and resistance. With a history stretching more than 200 years, Carnival has grown into a global attraction that welcomes over 100,000 visitors annually and draws millions more who follow the celebration from around the world.

This year, Ciara’s arrival signaled a new chapter — where global icons not only witness Carnival but actively participate, helping to ensure the culture is preserved, respected and amplified.

Ciara’s Carnival debut was made possible by Pronghorn, the leading incubator dedicated to accelerating diversity within the spirits industry, and Ten To One Rum, the award-winning Caribbean rum brand redefining rum culture on the world stage. Together, they brought Ciara to Trinidad not simply to attend, but to fully embrace the culture — reinforcing their shared commitment to uplifting diverse entrepreneurship and promoting authentic Caribbean stories.

“Ten To One was founded to celebrate the true depth and diversity of Caribbean culture,” said Marc Farrell, Founder and CEO of Ten To One Rum. “To see Ciara dancing with our people, honoring our heritage, and raising a glass of Ten to One Rum at the heart of Carnival — it’s a powerful reminder of the global reach of Caribbean culture and the responsibility we have to share it authentically.”

As Ciara danced through the streets of Port of Spain, it became clear this was more than a celebrity visit — it was a celebration of culture, identity, and connection. It was a reminder that Trinidad Carnival, born of resistance and rooted in creativity, has always been a global story — now with Ciara helping to write its next chapter.

Read more at PR Newswire.